Opportunity:
While
talking with others and through my own personal experience, I noticed that not
too many people are ideally happy where they are living here in Gainesville.
Gainesville, like many college towns, experiences a wave of new inhabitants when
people decide to go to school in either University of Florida or Santa Fe
college. I saw an opportunity when realizing that there may be a high number of
people who feel uncomfortable where they are living. I wanted to create a type
of service that would help people who are feeling uncomfortable where they are
living. Although, there will always be people who fell uncomfortable where they
live, trying to create a service to minimize that group of people is the opportunity
I saw. Ideally, this service will be intended mainly for the college goers, but
residents of Gainesville may also express similar feelings. The main reason why
is issue exists is due to the influx of many people from other parts of the
world. Different cultures or lifestyles will cause problems between some
people. This service would be a local service for people living in Gainesville.
People of all ages, genders, races, and religions will be able to use this
service. Poor management from apartment complexes causes them to fail to accommodate
residential issues. This and other causes make their residents will little to
hope because of their contracts with the complex. People are forced to either
fight the issue or ignore it. Since my intended way of providing this service
will be through mobile application, I believe that the best possible way for my
business venture to get momentum will be through applications stores. Not to
mention that no application now would offer all the services my intended
application would have. This will cause people to be hopeful and try my
application as an alternative to waiting or fighting the issue. Will all things
up and running, my application will cause user satisfaction as many of their
problems could be solved or at least dealt with more serious. This is a big opportunity
because being able to create an application of its kind will attract a lot of
promise in people with these unmet needs. All it takes is one person to start
of a domino effect with any application. By this I mean the increase of exposure
my application gets, the more people are willing to download and try the
application. And if my application is able to help at least one person I know
it could help many others. As for how long this opportunity is viable, I would
say at least until someone has intended
to solve the issue of people feeling uncomfortable where they are living.
Innovation:
The
best way that I saw that would solve this unmeet need was with the use of a
mobile application with services. The app will be called Grator Comfort. This
application is based on having multiple service options to help people who live
in discomfort. So now let me talk about how
I plan to solve the issue of student feeling uncomfortable in their living
conditions with this app. So I will focus on The Collier Company as I know they
are a real estate agency here in Gainesville that owns many apartment complexes.
I will pitch my idea with them and hopefully get them to partner with me on
this app. The app and I will act as the middleman/messenger from the student to
the Collier Company and their respective apartment complex based on where the
student is living. Anytime a resident feels there is something making them
uncomfortable with their living conditions and hasn’t been solved, they will
access the application and describe the issue. The user will have to create an
account that includes their name, where they are living, and other relevant
information that will better assist solving the problem. Once the problem is
documented, I would advise the complex personally and insist that the resident
is very uncomfortable where they are living. That is one aspect of the
application. Another aspect would be a matchmaking quiz to allow prospective
residents to ensure they get roomed/paired with a person with similar
interests, cleanliness, sleep schedule, etc. A third aspect would be a
subleasing service. If student would wish to move out of their apartment but
are limited to lengthy contracts, this sublease service will allow those who
wish to move out to advertise their apartment to be subleased. Also biweekly
notifications will be sent out to student will an account to the app, to see if
everything is fine with their living conditions and if any new problems have
risen. Basically this app serves as a backup to student who feel that their
problems have not been solved by prior contact with their apartment complexes.
I would say that the revenue drivers for my business concept are
advertisements, user subscriptions, and endorsements. Revenue is generated from
advertisements through the use of people using my app. When most people launch
applications they use advertisements on their apps to generate revenue from
companies. Anytime people access they app they will likely see the
advertisements. This brings me into my next revenue generator which is user
subscriptions. If users don’t want to see ads on their experience using the app
and or want to have better and more service options, then they would be
inclined to subscribe with a monthly fee. This fee will serve as a revenue
driver. The last revenue driver would be endorsements. For my application I
decided to start with a target company of using Collier Company apartments for
my app. Having an endorsement from the Collier Company will also server as a
revenue driver since the application would at first exclusively for them.
Venture:
My mobile application, Grator Comfort,
will make people’s living conditions better. The way it will accomplish this is
by accommodating to customer needs. My app is initially free to download. That
us a valuable trait to have as the consumer is not forced to buy anything
without a demo. The free application will be limited in usage, as this will
influence consumers to buy the paid subscription for all services. Little to no
investment is needed on my solution. Also it is very feasible as many people have
smart phones. I do not think that making the switch to this solution because it
is fairly simple and low risk not to do. Few risk, high benefits could
influence people to also try the application. From looking at the applications
in the Apple store, no application would be able to compete with my app. The
reason why is due to the fact that from my own research, I did not find an app
with the services I am offering all encompassed in a single application. So for
now there would be no competition other than those who imitate my product. These
apps would be rip offs of my application. The only way I see a serious competitor
would be an app that can offer my services to a wide range of people and land.
For starting purposes my application only accommodates people form Gainesville.
With wider are and people, the same individual service offer would not compare
with smaller audience, thus that could be a possible weakness of competitors. When
launching this app initially I would be the sole employee for the business. As
I expose my venture and get an endorsement with Collier Companies, then I will
be able to advertise my app to residents. Once the service becomes more popular
and requires more effort, I will consider outside help.
Minor Elements:
First,
I believe that my social network is my best resource. The reason why I say this
is because it is the most personal thing that no person can imitate. The
connections I make and the people I meet is unique to me and no one else. My
network consists of very valuable people that would help expand my venture.
Being able to offer the best application experience will be my thoughts before
launching. I want to make sure my service is flawless and produce positive
feedback that will captivate my customers. I want them to develop a loyalty to
the services I offer through subscriptions and more services. This is make it
harder for competitors to copy my success. Many time and some money is
essential to invest in app building and marketing.
Second, my next thing will enhance my service by allowing people
who are not part of Collier Company’s and opportunities to use my services. I
see how this can be seen as a betray to the Collier companies since they
app/service was exclusively for them at first. To compensate, I will have a
team of people exclusively for their needs/wants. This will ensure customer
loyalty as Collier Company endorsement the app and server as the first
investors in my company. If other apartment or house companies that have
multiple chains of apartment/house complexes, them endorsement/ investing would
give them the same care that Collier Company is having. A team would be
assembled to meet their exclusive needs. Another service for anyone using the
app would be the opportunity for user to mingle with each other on their
experiences with their living conditions. This would create a sense of
community and maybe give some hope to those feeling uncomfortable when learning
that others struggle with their same or similar conditions
Third, after the five years of launching my application I would
see myself in an office with employees working for my business. It might be a
small business but it generates revenue enough to invest in expansion of
services or other investments in the company. Ten years from now I do see myself
invested in a couple of small businesses. I like the idea of being my own boss.
Maybe in the 10 years I received work experience from working with successful
large companies. With the success of my first business I would invest in
another small business to expand services I could offer others. My venture
gives me the experience of having my own business an seeing how to manage it.
It allows myself to be my own boss and sole provider.