Idea Napkin No. 1

You:

I am a foreign born citizen who is trying to have a comfortable, financially stable life here in the United Sates. I have experienced my mom go through countless struggles to help my brother and I to succeed. My ultimate goal it to give back to her like how she unselfishly gave back to us. My talents, I would say are with technological based equipment. I aspire to become a computer programmer in the future. Someone who first works for a big company to develop professional skills and ultimately transfer those skills to my own business. I am very well oriented with mostly any technology that is thrown my way. I have developed my debugging skills and thought process skills here in the University of Florida. My business concept revolves around the use of a mobile application. This is important as mobile apps are becoming very popular and I should learn the skills necessary to develop this software. Also the concept of seeking companies to endorse my application will serve to develop my professional and communication skills. I have some ideas for other mobile applications I would like to develop and having this business concept will help with the learning process.

What are you offering to customers?

The product that I would be offering is a mobile application that would serve to help the unmet need of feeling comfortable in one’s living condition. Many people uncomfortable with their living situations and most of the time have lengthy contracts that oblige them to stay. My app would help dispel some of these hardships by offering services to help prevent and solve problems that cause discomfort.

Who are you offering it to?

Well my mobile application at first will be tailored to local college student here in Gainesville. These students will most likely be people who are not from Gainesville and have moved here because of their attendance to the University of Florida. To start off I would want to first target residents of the Collier Companies apartment complexes. This is due to the fact that once I launch the app I would first like to see how it works with this specified demographic, If successful, then I would invest more time and effort to expand to all college student here in Gainesville. Some characteristics that most of the targeted audience will have is discomfort, anger, annoyed, frustrated, and saddened by their living conditions. The main trait that all customer will have in common is feeling uncomfortable in their current living situations

Why do they care?

I believe that customer will care for this app because it is potentially solving or preventing them from feeling discomfort where they live. No one is happy living in a place that causes them discomfort, if there is a potential solution customer will be willing to try. Plus, my plan was to first try with residents of Collier Company apartment complexes. I would pitch my idea to the Collier Company in hopes of having them endorse this application. Once residents see that the application is endorsed by their proper apartment management they will feel more compelled to try the application. For now, I don’t know whether or not the application would cost money. I see most of the revenue coming from sponsorships and advertisement. The initial application will be free (such a game developers release a free beta of their game). As I expand the services and potential then I would look into having in-app purchases or subscription plans.

What are your core competencies?

From what I have seen, researched, and experienced, my application combines many of the services that other applications or the Collier Company lacks. The main service will be the subleasing service. Any apartment complex will offer little to no help for resident who want to sublease into a place or sublease their place. Companies tell residents to go to websites like Craigslist that to many can be a sketchy website. This cause further frustration and discomfort as the resident will feel helpless. My application will include this service and many other such as a matchmaking quiz for resident moving in. The roommate matching quiz that Collier Company offers is rather simple and ineffective. My quiz will be effective and avoid residents discomfort as they will be roomed with a person tailored to themselves.

I believe that all my five elements help balance each other out and fit well together. Being that I am an aspiring Computer Science Engineer I will have the necessary skills to be able to develop this application. I am offering a product that I know for a fact will help many students who are temporarily residing her in Gainesville. Roommate, maintenance and contract issues are far too common for there not to be an effective solution. The targeted audience is perfect for this college town as there thousands of out of town college students in Gainesville. This audience will care because it is for their own well – being. Plus, the fact that the application will be potentially sponsored by the Collier Company will help to influence the student that this application is worth trying. Lastly, my application helps to combine and maximize many services that are not found all in one piece. I will have many services all combined in the application thus maximizing the ability to help solve a or prevent students discomfort.